Monthly Archives: May 2014

Label is simply not a perceptible product or service, however rather an identity which is designed for a service or product or even perhaps a service provider based on its customized logo, label and features that distinguish it utilizing products or services in the marketplace (Kapferer, 2012).

Label is simply not a perceptible product or service, however rather an identity which is designed for a service or product or even perhaps a service provider based on its customized logo, label and features that distinguish it utilizing products or services in the marketplace (Kapferer, 2012).

As rivals at the global market is escalating, pinpoint the establishment and development of lucrative products has become the best necessity for a number of the vendors. Continue reading